Monday, September 5, 2016

Miami on the Runway

About five years ago, Miami was fascinated with the arrival of Naeem Khan, an Indian designer who moved to the US in the 70s to work in the fashion industry. Khan is eager to give back to America what it has given to him in his career. This is why the designer is now on the move to reinvigorate Miami’s fashion industry roots.

Nowadays, Miami’s fashion industry has to do more with nightlife and swimwear. However, Khan’s plan is to expand Americans perception of the city. He’s planning to build his company’s future headquarters. It will comprise a space of about 70,000sqft, along the Miami River. This project –design, production, and licensing, is estimated to be completed by late 2018 or early 2019. Also, designer Rene Ruiz has been running his brand in Miami for the past 25 years. He opened a 10,000sqft factory in 2013 in Miami. He currently oversees 60 employees.

Both Ruiz and Khan are laying Miami’s underground to finally establish the fashion industry in this city. This year, the Miami Dade College will offer a degree program in fashion design and merchandising, since without educated people the industry will never emerge.

 Also, Miami’s Design District is putting Miami as a major player on the luxury market. Dacra and L Real Estate joined to transform the neighborhood, with intentions of investing on its creative side and making spaces for business, for more and more brands to get inspired on these new concepts. In 2015, big brands like Herm├Ęs, Dior, Louis Vuitton, Marc Jacobs, Cartier, Givenchy, Loewe, and Tom Ford, among so many others, were attracted by the Design District.

Every day, more and more fashion players are coming to Miami to continue their careers. There has been a special migration from New York to Miami, like in the case of Kelly Framel, also known as The Glamourai. It seems Miami is on its way out from just being a swimwear, nightlife city and on its way into the runway.

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